Meaning and Definition of Marketing
Marketing can be defined as the sale and purchase of products or services. However, there is a lot more to marketing than meets the eye.
It includes all aspects of the customer satisfaction process and meeting requirements and desires associated with the sale and acquisition of goods and services.
As a result, the process entails determining the needs and desires of the customer and meeting those needs and wants to the degree that the customer is happy.
The shifting marketing landscape also affects consumer tastes and inclinations. Thus, in addition to offering consumers the necessities of goods and services, marketing also considers their evolving needs.
All operations include creating, interacting, dispensing, and trading services that provide value to the public are together referred to as marketing.
Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to the present and potential customers
William Stanton
Marketing is the creation and delivery of standard of living to the society,
Professor Malcolm McNai
Marketing is the business process by which products are matched with the market and through which the transfers of ownership are affected
Cundiff and Still
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers as well as for managing customer relationships in ways that benefit the organization and its stakeholders,
American Marketing Association
Meaning and Definition of Marketing
Marketing can be defined as the sale and purchase of products or services. However, there is a lot more to marketing than meets the eye.
It includes all aspects of the customer satisfaction process and meeting requirements and desires associated with the sale and acquisition of goods and services.
As a result, the process entails determining the needs and desires of the customer and meeting those needs and wants to the degree that the customer is happy.
The shifting marketing landscape also affects consumer tastes and inclinations. Thus, in addition to offering consumers the necessities of goods and services, marketing also considers their evolving needs.
All operations include creating, interacting, dispensing, and trading services that provide value to the public are together referred to as marketing.
Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to the present and potential customers
William Stanton
Marketing is the creation and delivery of standard of living to the society,
Professor Malcolm McNai
Marketing is the business process by which products are matched with the market and through which the transfers of ownership are affected
Cundiff and Still
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers as well as for managing customer relationships in ways that benefit the organization and its stakeholders,
American Marketing Association